Through architecture and interior design, complementing with elements of memorabilia, we proposed to generate different environments within the same store, embodying the different scenarios in which the modern man can be found in his day-to-day life:
For the formal clothing and exclusive brands area, black marble was chosen as the central material; capturing the elegance of the suits and therefore of the gentleman who wears them. For the area of business-everyday wear we chose wood, as it is a classic and timeless material. In the case of the sportswear area, we proposed concrete as it is a versatile and modern material.
To achieve cohesion and harmony between the areas we maintained the same furniture line, mixing up the finishes to bring elements from the other two areas to each.
We proposed royal blue as the accent color to serve as a distinctive element for the brand, making it present throughout the entire store. This color is perfect to communicate dynamism and create a connection with the new generation, while maintaining the essence and values of the brand.
