Each one an icon of their own time and genre, these three artists revolutionized the world of music in one way or another.
With this campaign, the aim is to remember three industry masters, but also to invite the public to reflect on the way in which we consume entertainment today. It is a fact that with smartphones and social media, we now experience at least parts of every live show we attend to through the screens of our phones. Whether it's to immortalize a moment or to share it with others, being consumed by digitization deprives us of truly being in the moment and enjoying what is happening right before our eyes. This is why the campaign is named "Live the Moment," because it is in the present moment where we find all the nuances and colors, all the magic that these great showmen are sharing with us.
